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Six Figures Up with the latest words and phrases? Don’t make the “authentic” faux pas!
4:50pm Wednesday 19 May 2010 - Six Figures

On The Creative Leadership Forum blog there is a ‘powerful’ post by Jason Cohen titled “Authentic” is dead. Jason suggests that there are many words and phrases we should be abolishing from our business conversations; in our marketing, selling, advertising etc. Why? Because unless we can back them up, they are somewhat meaningless. Especially when [...]



Direct URL: http://blog.sixfigures.com.au/2010/05/19/up-with-the-latest-words-and-phrases-don%e2%80%99t-make-the-authentic-faux-pas/
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