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Creating an Effective Social Media Strategy, Part 4 - Communicate the Strategy, Don’t Allow for Confusion
11:53pm Sunday 02 August 2009 - Recruitment Directory While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organization it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. Whether you are a large or small company, the nature of social media requires specific guidelines for conduct. Direct URL: http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy-part-4-communicate-the-strategy-dont-allow-for-confusion-a239.html | View Full Article Email Article |