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Creating an Effective Social Media Strategy, Part 3 - Identify Spokespeople, Don’t Dilute the Message
3:47pm Thursday 30 July 2009 - Recruitment Directory As with traditional media strategies, you must also determine spokespeople for your social media strategy. You wouldn’t pull just any employee to speak to the media and social media should be no different. Despite the informal nature of the conversations on some platforms, the person responding is still a company representative and the image of the company is reflected in those discussions. Direct URL: http://www.recruitmentdirectory.com.au/Blog/creating-an-effective-social-media-strategy-part-3-identify-spokespeople-dont-dilute-the-message-a238.html | View Full Article Email Article |