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How would an iSnack2.0 selection decision affect your business?
2:19pm Thursday 01 October 2009 - Mindset By Aaron Dodd, Operation Director of the Mindset Group This week has seen us witness the hilarious and ongoing Kraft iSnack2.0 marketing debacle. Although no longer Australian owned, the Vegemite brand is an icon in Australia and New Zealand. Like any icon brand, it takes a brave marketer to try an [...] Direct URL: http://mindsetgroup.biz/RSSRetrieve.aspx?ID=2884&A=Link&ObjectID=50745&ObjectType=56&O=http%253a%252f%252fmindsetgroup.biz%252fBlogRetrieve.aspx%253fBlogID%253d2244%2526PostID%253d50745 | View Full Article Email Article |
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