About - Jared Woods
Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/| Previous Next |  |
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Is It Your Job To Protect Employees From Themselves?
12:11pm Tuesday 13 October 2009 - Jared Woods There’s some interesting discussion going on (at least in-house where I work) about how far a company should regulate social media usage. I’ve done a lot of research on industry practice and written a couple of position papers for the board on how we should approach this, as I believe it’s firmly attached to our EVP. In my opinion, you can’t support the free exchange of ideas and foster a culture of teamwork and collaboration, then muzzle people who dare to talk about something other than work. And luckily, the board has agreed. | View Full Article Email Article |
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Generating Names Or Making Connections?
3:58pm Wednesday 23 September 2009 - Jared Woods This morning, I saw an email offering to teach recruiters how to identify talent using Facebook, Twitter and a few other social networks, by doing site x-rays for search terms. It's not a bad way to identify what people do for a job, assuming they've put that in their information. Here's my problem - those people aren't candidates. They aren't looking for you. And in finding (and potentially approaching) them through a technological means, are you putitng your brand at risk? | View Full Article Email Article |
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The Key To Recruiting on Twitter
2:13pm Tuesday 22 September 2009 - Jared Woods Twitter at its best is about interpersonal connection. I chuckle whenever I read that Twitter, Facebook et al are about narcissism. It’s not narcissism to believe that you have an opinion worth sharing. Five minutes interacting on Twitter shows you that Twitter’s real value isn’t about broadcasting. It’s about connecting, about finding a balance between listening and talking. To broadcast on Twitter is to tacitly assume that your audience has nothing to say of interest to you. Don’t we already have enough websites that can do that? | View Full Article Email Article |
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Want To Engage Gen Y? Start By Calling Them Something Else
12:57pm Tuesday 22 September 2009 - Jared Woods Generations are a way of making broad classifications. They are a way of seeing. And every way of seeing, is a way of not seeing. If you continue to define people by their generation, you paint them with the ‘average’ of their collective public perception. You brand them based on the collective psychological impression the chronological group they belong to has given you. In short, you marginalise their humanity right from the start. | View Full Article Email Article |
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We’re moving (Well, I’m moving)
12:24pm Tuesday 22 September 2009 - Jared Woods Hi, valuable readers and thos who stumbled over this site loooking for Pictionary. From now on, my blog is hosted at www.jaredwoods.com.au Please drop in over there and subscribe,, i fyou’re still interested. | View Full Article Email Article |
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Building The Brand In 140 Characters Or Less
5:53pm Monday 21 September 2009 - Jared Woods Lots of people (including me, in previous posts) have been talking about using online social networking for recruitment and talent sourcing. It's a hot-button issue in an industry that loves to exploit potential new media to find candidates. Tell a recruiter there could be candidates (and commissions) in it, and odds are, they'll throw themselves at it with the gusto and carelessness I usually display at All-You-Can-Eat Ribs night. | View Full Article Email Article |
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The Brand Is Everything You Do Besides Marketing
12:05pm Tuesday 15 September 2009 - Jared Woods In a recent presentation by a marketing manager on how a particular consumer brand stacks up, I heard the following. “We’ve got brand recognition that’s 18 points above the market, which menas 95% of people who purchase the type of product we make know who we are. We’ve got some negatives, such as a perception that [...] | View Full Article Email Article |
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Love Letters And Internal Communications
9:32am Thursday 13 August 2009 - Jared Woods I was having a discussion yesterday with Adam Shay about internal communications and employer reputation management. Specifically, we were talking about companies where the employer brand is principally an external impression, a recruitment tool. This is actually pretty common – there’s no shortage of companies who use the brand to find talent, get them into [...] | View Full Article Email Article |
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Your Employer Brand Is A Commercial Asset
9:34am Tuesday 11 August 2009 - Jared Woods Since the early days of employer brand development, there’s been a hurdle that every HR department has come up against. While the employer brand’s effectiveness as a tool can be measured in lots of intangible ways, there’s very little hard science in determining just how it contributes to the bottom line. Over the past year as [...] | View Full Article Email Article |
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Selling Your Own Employment Experience
7:55am Wednesday 06 May 2009 - Jared Woods It’s part of a recruitment function’s job to sell an organisation to potential hires. Whether your employment brand is linked to a strong retail brand or not, the genuine workplace experience is rarely understood by your market. It’s the recruiter’s job, by using the brand and their own understanding of the market, to create an [...] | View Full Article Email Article |
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