About - Jared Woods
Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/ |
Why Employer Branding Belongs To HR
8:23am Thursday 19 March 2009 - Jared Woods Whenever I’ve worked on an employer brand project for a company, including the company I work for now, the same question comes up. Employment belongs to HR/People, and brand management belongs to marketing. So who should be in charge of the employer brand? I firmly believe the brand needs to be owned by HR, and consulted [...] Direct URL: http://jaredwoods.wordpress.com/2009/03/19/why-employer-branding-belongs-to-hr/ | View Full Article Email Article |
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