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About - Jared Woods

Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/





Jared Woods Want To Engage Gen Y? Start By Calling Them Something Else
12:57pm Tuesday 22 September 2009 - Jared Woods

Generations are a way of making broad classifications. They are a way of seeing. And every way of seeing, is a way of not seeing. If you continue to define people by their generation, you paint them with the ‘average’ of their collective public perception. You brand them based on the collective psychological impression the chronological group they belong to has given you. In short, you marginalise their humanity right from the start.



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