About - Jared Woods
Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/ |
Using The Light Touch In Employer Branding
10:09am Wednesday 03 March 2010 - Jared Woods Your EVP (and your employer brand) should be an echo. It should be an echo of how people feel every day about working for you, about how you treat them as an employer, about how working with you adds to their lives. It should not be propaganda, which sets out to convince. It should not be a campaign for change or revolution. It should be the quiet affirmation of something people may not already realise – this is how it feels to be a part of your business. (I can’t over-emphasise the word feels enough either- the EVP isn’t about what reason, but emotion). Direct URL: http://www.jaredwoods.com.au/?p=160 | View Full Article Email Article |
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