About - Jared Woods
Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/ |
The Brand Is Everything You Do Besides Marketing
12:05pm Tuesday 15 September 2009 - Jared Woods In a recent presentation by a marketing manager on how a particular consumer brand stacks up, I heard the following. “We’ve got brand recognition that’s 18 points above the market, which menas 95% of people who purchase the type of product we make know who we are. We’ve got some negatives, such as a perception that [...] Direct URL: http://jaredwoods.wordpress.com/2009/09/15/the-brand-is/ | View Full Article Email Article |
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