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Is your brand built to attract, retain or both?
9:04am Monday 06 April 2009 - Jared Woods Many companies who began the process of defining and employment value proposition and creating an employer brand did so as a means of attracting staff. The brand became important as a means of talking to the market, of building an external reputation. It was a vehicle for communicating promise to a market that had no [...] Direct URL: http://jaredwoods.wordpress.com/2009/04/06/is-your-brand-built-to-attract-retain-or-both/ | View Full Article Email Article |