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About - Jared Woods

Jared Woods is an employer branding and recruitment expert, having spent years helping companies make the most out of their employment relationships. He's creative, innovative and dedicated to challenging the status quo around how companies attract, retain and develop staff. For more information visit http://www.jaredwoods.com.au/





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Jared Woods Creating Tribal Value
11:35am Monday 29 March 2010 - Jared Woods

Stimulating tribal values allows us to create a framework to evaluate success. Connecting individual perception of above-average performance with recognisable reward builds community. The epic win pays off; in higher engagement with the community, in improved performance against the average, and in emotional reinvestment from the employee.
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Jared Woods Tips For Social Media Reference Checking (if you must)
4:48pm Monday 22 March 2010 - Jared Woods

Following on from my last post on the topic, rather than talking about whether it’s right or wrong, I thought I’d try a different approach to the social media recruitment/ background check debate. I think there are five things that smart, tech-savvy corporates (and recruiters, but I tend to write from a corporate perspective) can do [...]
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Jared Woods Using Social Media To Profile Candidates
4:19pm Friday 19 March 2010 - Jared Woods

I’ve already been involved in some online debates about whether the practice of gathering data from personal social network profiles to research candidates is ethical. And rather than repeat my position, I’ve got some case studies for those who have been commenting, because I think this deserves exploring. The Swastika Test (a) You search a candidate’s name [...]
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Jared Woods Since The Internet, What Has Changed?
10:00am Monday 15 March 2010 - Jared Woods

From a discussion with Riges Younan of Peerlo, I started thinking about what’s really changed in the ten years since I started working in employer marketing. And as a result, I started looking, not at what the technology allowed us to do as vendors and marketers, but at how I think it’s changed our behaviour [...]
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Jared Woods Simple Rules For Being A Better Employer
4:39pm Thursday 04 March 2010 - Jared Woods

Simple tips for being a better employer. But just because they're simple, doesn't mean they're easy.
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Jared Woods 7 Things HR Can Learn From Video Games
11:56am Wednesday 03 March 2010 - Jared Woods

I love video games. I have loved them since I first had a computer that required a knowledge of BASIC to get the games running, It had a cassette drive. I’m not kidding. I’ve played habitually on almost every system, and enjoyed some of the tastiest fruits that the gaming tree had to offer. While the gaming industry thrives on entertainment, there are certainly some good lessons to be learned. Here's just a few.
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Jared Woods Using The Light Touch In Employer Branding
10:09am Wednesday 03 March 2010 - Jared Woods

Your EVP (and your employer brand) should be an echo. It should be an echo of how people feel every day about working for you, about how you treat them as an employer, about how working with you adds to their lives. It should not be propaganda, which sets out to convince. It should not be a campaign for change or revolution. It should be the quiet affirmation of something people may not already realise – this is how it feels to be a part of your business. (I can’t over-emphasise the word feels enough either- the EVP isn’t about what reason, but emotion).
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Jared Woods Employee Behaviour And The Social Web
9:01am Monday 01 March 2010 - Jared Woods

There are two distinct groups of people – those who believe that adults, unchecked and self-monitoring, will always act like mature, responsible people who avoid public outbursts and irrational arguments, and those that have spent a bit of time on the internet. Let’s face it – employees are just people, and people are capable of behaving in ways we can never predict, both online and off.
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Jared Woods Designing The Employee Experience
10:40am Thursday 18 February 2010 - Jared Woods

Recently, I’ve been reading up on user experience design. Largely, it’s been driven by the part of my role which includes redesigning our corporate intranet to deliver better information to our staff. So like a good little boffin, I read about web design, and SharePoint design, and building for user value, and creating meaningful interfaces. [...]
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Jared Woods Recruiting hearts, not minds
11:54am Thursday 26 November 2009 - Jared Woods

What used to be called “the war for talent” isn’t far from starting up again. The terminology is misleading, because wars have an end, and this is now a permanent market condition. There’s no war to be won – talent is scarce. Whether it’s graduates or experienced hires, your skills pool is shrinking, and you’re going to have to be more flexible, proactive and attractive to snare the people who’ll deliver your future.
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