About - Human Capital Magazine
Each month HCA examines the issues that are at the forefront of today' people strategies and analyses the thinking of those who are at the cutting edge of the industry. The issues are timely and relevant, tailored to the needs of its high level readership.Each issue includes dedicated features highlighting and analysing the most challenging people issues and the strategies employed to achieve corporate goals. We will also look at the people who have had the biggest impact on the Australian industry, drawing from their experience and understanding their philosophies. For more information visit http://www.hcamag.com/
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ROI the key to building a social media business case
11:00am Thursday 15 October 2009 - Human Capital Magazine According to research from Forrester, in 2009 50% of Australians surveyed had a social networking profile, up from 45% in 2008. In addition, a Hitwise Intelligence report found Twitter has grown by a massive 1067% in a four month period. Despite these figures, decision makers in organisations are still hesitant to use social media for recruitment unless the ROI can be effectively measured. Direct URL: http://www.hcamag.com/news/roi-the-key-to-building-a-social-media-business-case/37785 | View Full Article Email Article |
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