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Juggling act: Leveraging your brand portfolio
11:00am Thursday 15 April 2010 - Human Capital Magazine Despite popular misconception, a company only has one brand - and the corporate, consumer and employer brands are subsets which make up the brand portfolio. Human Capital interviews Brett Minchington about getting the most from your brand portfolio Direct URL: http://www.hcamag.com/news/juggling-act-leveraging-your-brand-portfolio/41438 | View Full Article Email Article |