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About - Human Capital Magazine

Each month HCA examines the issues that are at the forefront of today' people strategies and analyses the thinking of those who are at the cutting edge of the industry. The issues are timely and relevant, tailored to the needs of its high level readership.

Each issue includes dedicated features highlighting and analysing the most challenging people issues and the strategies employed to achieve corporate goals. We will also look at the people who have had the biggest impact on the Australian industry, drawing from their experience and understanding their philosophies. For more information visit http://www.hcamag.com/




Human Capital Magazine Forget marketing - leadership is the key to killer branding
11:00am Wednesday 03 June 2009 - Human Capital Magazine

The most effective and critical activity in an employer branding program has nothing to do with marketing, and everything to do with developing capable managers, according to a wide-ranging new survey from the Employer Brand Institute.



Direct URL: http://www.hcamag.com/news/forget-marketing-leadership-is-the-key-to-killer-branding/35480
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