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Forget marketing - leadership is the key to killer branding
11:00am Wednesday 03 June 2009 - Human Capital Magazine The most effective and critical activity in an employer branding program has nothing to do with marketing, and everything to do with developing capable managers, according to a wide-ranging new survey from the Employer Brand Institute. Direct URL: http://www.hcamag.com/news/forget-marketing-leadership-is-the-key-to-killer-branding/35480 | View Full Article Email Article |