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About - Engage

Engage Blog is run by Paul Jacobs from New Zealand. Paul has a background in Occupational Psychology, Recruitment Strategy, Hiring Technology and Online Community Leadership. Paul is currently involved in a number of projects including TribeHQ http://www.tribehq.com Recruitment 2.0 Asia Pacific http://thoughtleaders.ning.com and his own site Engage http://www.engageonline.co.nz/




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Engage NZ and Australia leading the way - live streaming on Facebook - employer examples
10:55pm Thursday 24 March 2011 - Engage

It appears New Zealand and Australia are leading the way when it comes to one area of social recruiting.  Working with Deloitte New Zealand, we adopted an approach used by celebrities and politicians and applied this to a graduate recruitment context. About 15 months ago we ran our first interactive live streaming video show on our Facebook [...]
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Engage Social law - NZ’s Chapman Tripp joins the social web
12:56pm Saturday 18 December 2010 - Engage

Engage has been working with one of New Zealand’s top law firms, Chapman Tripp to develop and implement a social media and social recruiting strategy. ‘The Chapman Tripp Files’ Facebook Page launched this month and will provide fans with behind-the-doors insights into the people and culture at the firm, including career opportunities and the firm’s involvement [...]
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Engage Reflections on the Social Recruiting Summit, May 2010
12:07pm Tuesday 22 June 2010 - Engage

This is a very belated post. Last month I dragged my exhausted jet-lagged ass to the Social Recruiting Summit in Minneapolis, USA. It took me 5 flights to get to Minneapolis and over 20 hours of flying time - it was partly my fault as I decided to travel the less direct route from New [...]
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Engage Deloitte NZ hits Top 40
8:50pm Sunday 18 April 2010 - Engage

Engage client, Deloitte New Zealand has received another accolade for their social media strategy. This time, Your Future at Deloitte (New Zealand) was recognised as one of the Top 40 Fan Pages on Facebook. Paul Jacobs Engage
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Engage Deloitte NZ wins international social recruiting award
8:49pm Monday 05 April 2010 - Engage

Awesome news: Engage client, Deloitte New Zealand has received an international award for their social recruiting initiatives. The 2010 SOCRA award honours excellence in social media and recruiting. Deloitte NZ received over 500 votes from industry professionals, edging out North American heavyweights UPS / TMP with 275 votes and Sodexo with 201 votes. Richard Long, [...]
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Engage Turning jobseekers into crazed fans
9:48pm Thursday 25 February 2010 - Engage

I’ve been thinking a lot about this. What would happen if an A-list celebrity’s manager was hired to run a corporate recruitment function? Take a few minutes to think about this, then keep scrolling down … I surmise employer branding would be high on the new manager’s agenda. They would try and communicate the company’s unique [...]
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Engage Social videos in employer branding
2:26pm Friday 19 February 2010 - Engage

I’m pleased my client Deloitte New Zealand is receiving global recognition for their use of social video on their Facebook graduate fan page. Take a look at this write-up - I’m grateful for the mention from my client. It is also great to watch the strategy develop. Check out the ((Faces)) tab. More initiatives / [...]
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Engage Deloitte New Zealand blazes a trail in social recruiting
8:47pm Thursday 03 December 2009 - Engage

My client, Deloitte New Zealand is breaking new ground, with a plan to join the likes of Shakira, Miley Cyrus and KISS in mashing live-streaming video with social networking. Fans of the Your Future at Deloitte (New Zealand) Facebook page will be able to watch and listen on Facebook to graduate recruits in the Consulting [...]
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Engage New Zealand Post’s careers site - my thoughts, your thoughts?
8:58pm Thursday 22 October 2009 - Engage

Link: http://jobs.nzpost.co.nz/ When a major employer within the Asia Pacific region refreshes their careers site, it’s worth taking a look. At first look I was really impressed with the strong branding - it feels fresh, modern and human to me. The site also showcases the diversity of roles, supported by video. OK, this is reading like [...]
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Engage Launch: Deloitte New Zealand’s branded Facebook page
7:47pm Sunday 18 October 2009 - Engage

Deloitte NZ has launched a branded Facebook page, Your Future at Deloitte (New Zealand), to enable graduates and summer interns to get a glimpse into the Deloitte culture, engage directly with Deloitte, and gain the inside running on news and upcoming career events. Engage worked closely with Deloitte to develop and implement the page. [...]
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